Mar 13, 2024 | Mindset | 0 comments

Building Dreams from the Ground Up

Mindset | 0 comments

Eleni Owens

In the bustling world of landscaping, where competition is as fierce as the elements themselves, one company stands out not just for the quality of its services but for the heartwarming story of its foundation and growth. Abrajan Tree & Complete Landscape Services began its journey in 2003 with a simple yet powerful dream of creating a stable, family-run landscaping business. Diego Abrajan, alongside his wife, embarked on an entrepreneurial path that would not only change their lives but also significantly impact their community.

The Humble Beginnings

The road to success is often paved with challenges, and for Diego, the decision to start his own business was born out of a desire for stability amidst the constant threat of layoffs in factory jobs. With determination in their hearts and flyers in their hands, Diego and his wife went door to door to introduce their vision to potential clients. This grassroots approach laid the foundation for what would become a thriving business.

Overcoming Adversity

The early days were marked by significant struggles, as Diego recalls, “It was very tough at first, and I almost quit because it was hard to get jobs or clients.” However, their perseverance paid off, as they have built a reputation for thorough workmanship and cleanliness. The company’s dedication to competitive pricing and continual improvement has earned them a loyal client base that values quality over the lowest bid.

A Family Affair

At the heart of Abrajan Tree & Complete Landscape Services is a story of family. What started as a husband-and-wife team has grown to include seven employees, including Diego’s nephew, Miguel, who has found passion and purpose in the family business. Diego’s approach with his employees has led to loyalty and dedication, resulting in a core team that includes individuals who have been with the company for over 15 years. This close-knit team approach extends to how they treat their clients as well, creating a community that feels more like family.

Expanding Services and Vision

Abrajan Tree & Complete Landscape Services now offers a variety of services, from standard landscaping jobs like mowing and weeding to more advanced offerings like tree and stump removal, and gutter cleaning. They have recently expanded to offer garage cleanup and junk removal, which allows them to provide work in the colder months for their team when there’s no snow to plow. Diego is focused on responding to customer demand with his extensive list of services. This approach reflects their commitment to adapt and expand to meet the evolving needs of their community.

Looking Ahead

As they look to the future, Diego and his team aspire to expand their client base and team, building on their prior track record. Diego offers advice for those dreaming of starting their own business:

“Just go for it. Don’t be scared. Getting started is the hardest part, but you won’t have success if you never try.”

A Legacy of Excellence

Abrajan Tree & Complete Landscape Services is more than just a landscaping company; it’s a story of resilience, family, and the pursuit of the American dream. Diego, his wife, and their team have built something truly special – a testament to what can be achieved with hard work, dedication, and a love for what you do. As they continue to grow and serve their community, their legacy of excellence only continues to flourish.

For those interested in transforming their outdoor spaces or in need of reliable, quality landscaping services, visit, or call 574-292-2913 for a free estimate. Join the Abrajan family today and experience the difference dedication and passion can make in your landscaping needs.

Related Articles



Subscribe For Articles To Your Inbox

Subscribe to Small Business Showcase Magazine and get notifications when a new issue is available for viewing, exclusive articles and invitations to your inbox! Sit back, relax, and enjoy.