Social Media Advertising Tips Every Business Owner Should Know
Written by Allison Anna
Allison Anna is the Founder and Creative Mind behind Awakened Marketing LLC, a Digital Marketing Agency that helps small and medium-sized businesses get to the next level through the power of digital marketing. She has spent a decade studying the psychology of the customer journey and empathetic marketing. She has studied under some of the biggest names in the Digital Marketing industry such as Amy Porterfield, Marie Forleo, Scott Oldford, etc. She has extensive knowledge and experience in the field of social media advertising, specifically paid advertising compaigns. She believes that you do not need to sacrifice your authenticity to get sales online! Read on to get her insights and masterful tips around social media advertising.
Should I be Advertising on Social Media?
Social media is not just a platform for connecting with friends or sharing personal experiences; social media has become a highly sought after tool for advertising and brand promotion. As the Owner of a Digital Marketing Agency, I have experienced firsthand how a targeted social media advertising strategy can provide massive returns on investment, if executed correctly. In this article, I’ll share exclusive behind-the-scenes tips on how to utilize social media advertising in growing your business. I’ll also provide insights into how to leverage various social media platforms for effective brand promotion.
As a business owner, recognizing the potential of social media advertising is crucial for staying competitive and expanding your reach. The numbers don’t lie. Current statistics show that Facebook has over 2.96 billion monthly active users, Instagram has more than 2 billion, Twitter has 528 million, and LinkedIn has 740 million. These platforms represent an enormous pool of potential customers, and harnessing the power of social media, data, and AI can exponentially increase your business’s growth.
Why Does Social Media Advertising Matter?
Targeted Advertising: One of the most compelling aspects of social media advertising is its ability to target specific demographics. These platforms collect vast amounts of data on their users, allowing you to create highly targeted ad campaigns. For instance, you can specify the age, location, interests, and behaviors of your ideal customers, ensuring your ads reach the right audience.
*Pro tip from Awakened Marketing: you can use exclusions in the Facebook Ads Manager to exclude people from seeing an ad a second time if they have already seen it. By doing this, you can show people different ads depending on whether they have seen your first ad or interacted with it already.
Increased Brand Visibility: Social media advertising allows you to increase your brand’s visibility in a way that traditional advertising often can’t match. With compelling visuals, engaging videos, and well-crafted ad copy, you can capture the attention of users scrolling through their feeds.
*Pro tip from Awakened Marketing: make sure your ads don’t look like ads! You want to capture people’s attention as if they are seeing an interesting post that draws their attention.
Cost-Effective Marketing: Social media advertising can be cost-effective. You have control over your ad budget, and many platforms offer options like pay-per-click (PPC) or pay-per-impression (CPM) campaigns, ensuring you only pay for the actual engagement your ads receive.
Measurable Results: Unlike some traditional advertising methods, social media advertising provides you with extensive insights and analytics. You can track key performance metrics, such as click-through rates, conversion rates, and audience engagement. This data-driven approach enables you to finetune your campaigns for better results. Using data to analyze campaign performance and make strategic decisions to optimize your campaigns is one of the biggest advantages here.
Leveraging Different Social Media Platforms
Facebook:
With its extensive user base, Facebook is ideal for a wide range of businesses. You can use it for everything from B2C to B2B marketing. Create eye-catching visuals and informative videos to capture attention. Utilize Facebook’s ad targeting features to reach specific demographics.
Instagram:
Instagram is visual-centric and perfect for businesses with visually appealing products or services. Use high-quality images and creative storytelling to showcase your brand. Explore Instagram Stories and IGTV for interactive content.
Twitter:
Twitter is a great platform for real-time updates, news, and engaging with a diverse audience. Leverage hashtags and trending topics to expand your reach. Engage with your followers through tweets and replies.
LinkedIn:
LinkedIn is the go-to platform for B2B marketing and professional networking. Share industry insights, thought leadership articles, and connect with other businesses. Use LinkedIn’s advertising options to target specific job titles and industries.
Pinterest:
If your business is visually oriented and targets a predominantly female audience, Pinterest can be a goldmine. Create and share visually appealing pins that link to your website or product pages.
YouTube:
YouTube is the second-largest search engine after Google, making it a prime platform for video marketing. Create engaging video content and ads to showcase your products or services. Utilize YouTube’s targeting options to reach a specific audience.
Best Practices for Social Media Advertising
Set Clear Goals: Define your objectives and key performance indicators (KPIs). Are you aiming to increase website traffic, boost sales, or grow your email list? Knowing your goals will guide your ad campaign strategy.
Quality Content: Invest in high-quality visuals, videos, and ad copy. Your content should resonate with your target audience and communicate your brand’s value.
Consistency: Maintain a consistent posting schedule to keep your audience engaged and informed about your products or services.
A/B Testing: Continually test different ad elements, such as headlines, visuals, and calls to action, to identify what works best for your audience.
Engage with Your Audience: Respond to comments, messages, and interactions promptly. Engaging with your audience builds trust and loyalty.
Adapt to Platform Changes: Social media platforms are constantly evolving. Stay updated with new features and trends to remain competitive.
Budget Management: Set a budget and monitor your ad spend closely. By doing so, you can ensure that you get a good return on investment.
Data Analysis: Regularly review the performance data and adjust your strategies based on what’s working and what’s not.
Social media advertising is no longer an option but a necessity for businesses looking to grow and succeed in the digital age.
With the ability to target specific demographics, increase brand visibility, and achieve measurable results, social media platforms offer a powerful way to connect with your audience. By understanding the strengths and nuances of different platforms and following best practices, you can harness the full potential of social media advertising to drive your business forward. When your digital marketing strategy works, it should offer you a comfortable return on investment for your advertising dollars.
At Awakened Marketing, we approach your marketing strategy from a holistic angle. Our process starts with a strategy call to get to know your business. From there, we craft a customized digital marketing strategy that will have the largest impact on your business growth. We walk our clients through the process step by step from beginning to end, and the best part? It’s all done-for-you! Our services include platform setup, funnel strategy, overall messaging, ad creation, funnel/website building (if needed), ad monitoring and optimization, etc…basically the whole enchilada! Our agency is also equipped to manage your campaigns on multiple platforms. We have specialized teams for Facebook, Google, Web Development, Copywriting, UX design, etc. Our team can support every level of your digital marketing strategy! Contact us today to schedule a free digital marketing audit for your business!
You can reach Awakened Marketing at:
574-401-8282
Photo Credits: Lorrie Ann Photography, Kindred Spirit Photography
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