Celebrating the small business and entrepreneurial spirit! Join us in promoting your brand!

Celebrating the small business and entrepreneurial spirit! Join us in promoting your brand!

Deb Ammerman

Creative Dir. & Editor in Chief
Deb Ammerman – Founder & Creative Director: Deb Ammerman is the visionary behind Small Business Showcase Digital Magazine, a platform dedicated to spotlighting and supporting small businesses. With a passion for entrepreneurship and a deep appreciation for the hard work and innovation of small business owners, Deb created this digital magazine to provide them with a space to share their stories, connect with their communities, and grow their brands. With a background in advertising and design, Deb brings a unique blend of creativity and strategy to the magazine. She is also a key part of M&D Advertising and oversees the design and layout for Michiana Saver, blending her expertise in marketing with her love for storytelling. Her long-term vision for Small Business Showcase includes expanding its reach, creating interactive content, and offering new opportunities for businesses to gain visibility in an ever-changing digital landscape. Through her work, Deb remains committed to celebrating the entrepreneurial spirit and helping small businesses thrive.
FINANCIAL FOCUS® Financial tips for widows and widowers
Finance
Deb Ammerman

FINANCIAL FOCUS® 

Financial tips for widows and widowers FINANCIAL FOCUS® Financial tips for widows and widowers Losing a spouse is one of the most painful experiences anyone

Read More »
The Five Goals of Business Owners

As a business owner, navigating the world of entrepreneurship is like managing a small, unpredictable zoo. Every day brings new challenges and rewards, and I’ve found that focusing on five key goals helps keep things running smoothly: cash flow, profit, growth, satisfaction, and harmony. Let’s dive into these goals with a light-hearted yet informative perspective.

Cash Flow: The Essential River

First up, cash flow. Think of it as the river that keeps my business ecosystem alive and thriving. Without a steady stream of cash coming in, everything grinds to a halt. It’s like trying to run a coffee shop without coffee beans—impossible! Managing cash flow means keeping a close eye on invoices, expenses, and making sure there’s always enough money to keep the wheels turning. It’s a delicate balance, but when done right, it ensures that my business can survive and thrive through thick and thin.

Profit: The Sweet Reward

Next, we have profit. This is the sweet reward for all the hard work. Profit is the difference between what my business earns and what it spends. It’s that moment of pure joy when you realize you’ve made more money than you’ve spent. But it’s not just about the numbers; it’s about making smart decisions and avoiding unnecessary expenses. Profit keeps the business sustainable and allows for reinvestment and growth. Plus, it’s always nice to see those positive figures in the bank account!

Growth: The Exciting Journey

Growth is the exciting journey that keeps things interesting. Expanding my business is both thrilling and nerve-wracking, much like watching a plant grow from a seed. It requires nurturing, patience, and a bit of luck. Growth means reaching new customers, entering new markets, and continually improving products and services. It’s about taking calculated risks and learning from mistakes. Seeing my business grow is incredibly rewarding and provides a sense of accomplishment that’s hard to beat.

Satisfaction: The Fulfilling Achievement

Satisfaction is the fulfilling achievement that makes all the effort worthwhile. This goal is about more than just financial success; it’s about feeling proud of what I’ve built. It’s the joy of seeing happy customers, a motivated team, and a positive impact on the community. Satisfaction comes from knowing that my business is making a difference and that I’m doing something I love. It’s that warm, fuzzy feeling that keeps me going, even on the toughest days.

Harmony: The Balanced Life

Finally, harmony. This goal is about finding a balance between work and personal life. Running a business can be all-consuming, but it’s crucial to make time for family, friends, and hobbies. Harmony means creating a healthy work environment, fostering good relationships with my team, and ensuring that I’m not burning out. It’s about maintaining my well-being while still pushing my business forward. Achieving harmony is like finding the perfect rhythm, where work and life complement each other beautifully.

In conclusion, focusing on these five goals—cash flow, profit, growth, satisfaction, and harmony—helps me navigate the ever- changing landscape of business ownership. It requires a blend of strategy, passion, and a good sense of humor. While the journey is full of ups and downs, the rewards are well worth it. So, here’s to all the small business owners out there, striving to achieve these goals and enjoying the adventure along the way. Cheers!                      
– Written by Deb Ammerman