Celebrating the small business and entrepreneurial spirit! Join us in promoting your brand!

Celebrating the small business and entrepreneurial spirit! Join us in promoting your brand!

Deb Ammerman

Creative Dir. & Editor in Chief
Deb Ammerman – Founder & Creative Director: Deb Ammerman is the visionary behind Small Business Showcase Digital Magazine, a platform dedicated to spotlighting and supporting small businesses. With a passion for entrepreneurship and a deep appreciation for the hard work and innovation of small business owners, Deb created this digital magazine to provide them with a space to share their stories, connect with their communities, and grow their brands. With a background in advertising and design, Deb brings a unique blend of creativity and strategy to the magazine. She is also a key part of M&D Advertising and oversees the design and layout for Michiana Saver, blending her expertise in marketing with her love for storytelling. Her long-term vision for Small Business Showcase includes expanding its reach, creating interactive content, and offering new opportunities for businesses to gain visibility in an ever-changing digital landscape. Through her work, Deb remains committed to celebrating the entrepreneurial spirit and helping small businesses thrive.
Branding
Deb Ammerman

The Secret Sauce of Success:

The Secret Sauce of Success: Embracing Company Culture in Small Business Hey fellow small business rockstars! Today, let’s talk about something more critical than morning

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Getting Started in Business
Deb Ammerman

Mastering Your Business – 

Mastering Your Business: Supercharge Your Team’s Common Vision The rags to riches stories of a Michiana business achieving high success are still too rare. What

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Entrepreneurship
Deb Ammerman

Wagging Tails and Winning Hearts:

Wagging Tails and Winning Hearts: Rich Naponelli’s Pet Care Revolution in Michiana Meet Rich Naponelli: a man whose zest for life and love for animals

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The Secret Sauce of Success: Embracing Company Culture in Small Business

Hey fellow small business rockstars! Today, let’s talk about something more critical than morning coffee and Wi-Fi – company culture. Now, I know what you’re thinking, “Culture, schmulture, I’m just here to keep the lights on.” But trust me, my entrepreneurial amigos, the secret sauce to success is brewing right under your office coffee maker, and it’s called company culture.

I’m your guide to the jungle of small business shenanigans, and let me tell you, navigating this wild terrain without a solid company culture is like trying to find a needle in a haystack while riding a unicycle. It’s chaotic, improbable, and probably hilarious to watch, but not the kind of chaos you want for your business.

So, why is company culture my favorite flavor of success sauce? Well, grab a cup of that office coffee (or something stronger, I won’t judge), and let’s dive into the amusing world of why it’s a game-changer for small business owners.

The Motivation Mixer:

Imagine your company culture as a bartender, expertly mixing motivation cocktails for your team. A positive culture is like a splash of enthusiasm, a twist of camaraderie, and a generous pour of recognition. Stir it up, and voila – you’ve got a team that’s not just showing up for the paycheck but strutting into the office ready to conquer the day with a smile and maybe a little dance move.

Retain Your All-Stars:

In the small business circus, losing a star performer is like the trapeze artist deciding to join the circus next door. A strong company culture acts like a safety net, catching your all-stars before they make a daring escape. It’s the reason they stick around, juggling multiple tasks with a grin, knowing they’re part of something special.

Innovation Buffet:

Your company culture is the buffet of innovation in the small business cafeteria. It’s not just stale sandwiches and lukewarm soup; it’s a feast of creativity and collaboration.
A workplace culture that encourages free thinking is like the dessert table – everyone wants a piece, and suddenly, your business is the talk of the town.

Teamwork Tug-of-War:

Small businesses are like a never-ending game of tug-of -war with the market, and your company culture is the secret weapon in your team’s hands. It turns the awkward, stumbling group into a synchronized tug-of-war powerhouse, pulling in the same direction. Together, you become the undefeated champions of the business battlefield.

Customer Comedy Show:

A positive company culture isn’t just an internal affair; it’s the headline act of your customer comedy show. When your team is happy, engaged, and genuinely believes in the products or services you offer, the customer experience becomes a delightful performance that keeps them coming back for the encore.

In conclusion, dear small business magicians, don’t underestimate the power of company culture. It’s not just a buzzword; it’s the magic wand that turns your team into a group of workplace wizards. So, sprinkle that culture seasoning generously, stir the
cauldron of collaboration, and watch as your small business transforms into a spellbinding success story. Abracadabra, my friends – let the culture conjuring commence!     

– Written by Deb Ammerman