Celebrating the small business and entrepreneurial spirit! Join us in promoting your brand!

Celebrating the small business and entrepreneurial spirit! Join us in promoting your brand!

Deb Ammerman

Creative Dir. & Editor in Chief
Deb Ammerman – Founder & Creative Director: Deb Ammerman is the visionary behind Small Business Showcase Digital Magazine, a platform dedicated to spotlighting and supporting small businesses. With a passion for entrepreneurship and a deep appreciation for the hard work and innovation of small business owners, Deb created this digital magazine to provide them with a space to share their stories, connect with their communities, and grow their brands. With a background in advertising and design, Deb brings a unique blend of creativity and strategy to the magazine. She is also a key part of M&D Advertising and oversees the design and layout for Michiana Saver, blending her expertise in marketing with her love for storytelling. Her long-term vision for Small Business Showcase includes expanding its reach, creating interactive content, and offering new opportunities for businesses to gain visibility in an ever-changing digital landscape. Through her work, Deb remains committed to celebrating the entrepreneurial spirit and helping small businesses thrive.
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June 2024 Restaurant of the Month - Monterrey Mexican Bar & Grill
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JUNE 2024 RESTAURANT OF THE MONTH

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Redefining Fitness: The CFX Revolution in Mishawaka

In Mishawaka, Indiana, CFX stands out as a beacon of health and wellness. General Manager Michael Foucault is leading the revolution, with a vision of propelling CFX into a new era of fitness. I sat down with Michael to delve into his journey, the philosophy behind CFX, and how this gym is redefining fitness in Michiana.

Q: Let’s start at the beginning. What inspired the creation of CFX?

A: CFX was the brainchild of Mike O’Leary, who began his journey in Chicago before bringing his mission to Indiana. Mike’s vision was clear: to forge a high-quality, affordable fitness community that transcends the traditional gym experience.

Q: What does CFX stand for, and what makes it stand out in the Michiana area?

A: CFX stands for Chicago Fitness Experience. Our distinction lies in the unparalleled member experience we offer— spotless facilities, state-of-the-art equipment, and a personal touch in every interaction. Our personal training program is key to our approach, designed to give members a tailored fitness roadmap.

Q:Congratulations on becoming the General Manager here in Indiana. How has your role evolved with CFX?

A: Thank you, it’s been quite a journey. Transitioning from focusing on personal training and membership engagement to over-seeing the entire operation has been rewarding. My goal is to ensure our facility exceeds our members’ expectations, balancing my passion for coaching with the responsibilities of management.

Redefining Fitness: The CFX Revolution in Mishawaka
Redefining Fitness: The CFX Revolution in Mishawaka
Redefining Fitness: The CFX Revolution in Mishawaka

In Mishawaka, Indiana, CFX stands out as a beacon of health and wellness. General Manager Michael Foucault is leading the revolution, with a vision of propelling CFX into a new era of fitness. I sat down with Michael to delve into his journey, the philosophy behind CFX, and how this gym is redefining fitness in Michiana.

Q: Let’s start at the beginning. What inspired the creation of CFX?

A: CFX was the brainchild of Mike O’Leary, who began his journey in Chicago before bringing his mission to Indiana. Mike’s vision was clear: to forge a high-quality, affordable fitness community that transcends the traditional gym experience.

Q: What does CFX stand for, and what makes it stand out in the Michiana area?

A: CFX stands for Chicago Fitness Experience. Our distinction lies in the unparalleled member experience we offer— spotless facilities, state-of-the-art equipment, and a personal touch in every interaction. Our personal training program is key to our approach, designed to give members a tailored fitness roadmap.

Q: Congratulations on becoming the General Manager here in Indiana. How has your role evolved with CFX?

A: Thank you, it’s been quite a journey. Transitioning from focusing on personal training and membership engagement to over-seeing the entire operation has been rewarding. My goal is to ensure our facility exceeds our members’ expectations, balancing my passion for coaching with the responsibilities of management. 

Q: Looking ahead, what are your goals for CFX?

A:  Of course, we aim to grow our membership and personal training programs, so I’m helping some of our new trainers get a consistent client schedule. The more people we can have working with our trainers, the more people we can help achieve their fitness goals. My personal goal is to ensure smooth operations, supporting both our members and trainers to achieve their best. I also started a boxing program when I first came to CFX that offered one-on-one boxing training.  I’d like to see that continue to evolve to where we can offer group boxing classes and fighters can come and train as well.

Q: What kind of gymgoers make up your primary clientele?

A: Our members vary widely, but they’re usually seeking a clean, friendly, and versatile gym environment. The individuals who tend to choose personal training are usually looking to overcome previous barriers to fitness. They want tailored support in exercise, nutrition, and lifestyle.  The common thread among our members is the desire to improve themselves.

Redefining Fitness: The CFX Revolution in Mishawaka
Redefining Fitness: The CFX Revolution in Mishawaka

Q: How does CFX engage with the local community outside 
     the gym walls?

A: Currently, our community involvement includes corporate
memberships and programs like Heart-Healthy Hoosiers. We’re looking to expand our presence, possibly through job fairs and partnerships with healthcare providers.

Q: If someone wants to learn more about CFX, how can they
     follow your journey?

A:  We’re active on Facebook and Instagram, offering insights into our programs and facilities. Our website:
https://cfxfit.com/location/cfx-mishawaka/
is the go-to for membership sign-ups and detailed information about our offerings.

Q: Do you have any advice for those aspiring to work in the fitness industry?

A: Be sociable and genuinely interested in helping others. Fitness is a service industry, so we have to put the needs of our members first. As a General Manager, I’ve learned the importance of passing my success on to others. I’m going to help my employees as much as I can, and that will continue to trickle down.

Join the CFX Movement:

Under the dynamic leadership of Michael Foucault, CFX is embarking on a journey of innovation and connection, fostering a health-conscious, inclusive community in Mishawaka. They’re reimagining the fitness landscape and creating a space where everyone, from beginners to seasoned athletes, can find support, motivation, and a sense of belonging. With a vision that extends beyond physical fitness to encompass overall well-being, Michael and CFX invite you to be part of a movement that celebrates progress, community, and the shared pursuit of wellness. 

Redefining Fitness: The CFX Revolution in Mishawaka