Enliven Collective Marketing: A Vision Brought to Life
Jacob Fleming spent years crafting marketing campaigns for businesses nationwide, honing his expertise in SEO, social media, website design, and digital advertising. Despite working with top agencies, he couldn’t shake the feeling that something was missing. His full potential hadn’t been explored, and his ideas weren’t always heard.
“I felt like my skills weren’t being used to the fullest,” Jacob recalls. “I felt that I wasn’t being listened to, and I knew I had more to offer.”
Rather than staying in a role where he wasn’t reaching his full potential, Jacob made a bold decision. He decided to build something that aligned with his skills, values, and creative vision. That decision led to Enliven Collective Marketing, a full-service digital marketing company that quickly gained momentum, growing from a handful of clients in 2023 to a thriving business in 2024.
The Leap From Employee to Entrepreneur
Starting a business is one thing. Scaling it into something sustainable is another.
When Jacob Fleming launched Enliven Collective Marketing in early 2023, it was more of a side project than a fully realized venture. He secured his LLC, designed a logo, and built a website, but it remained a part-time endeavor.
“I had maybe three or four clients that year,” Jacob recalls. “It was something I was dabbling in, but I wasn’t fully committed yet.”
That changed in 2024.
After parting ways with his previous employer, Jacob faced a choice: stay comfortable working for someone else or go “all in” on his own brand.
“I told myself, ‘If I’m going to have this brand, I might as well push it and see how far I can go.’”
That shift in mindset was all it took. Client after client started signing on, drawn to the strategic, results-driven approach that set Enliven Collective Marketing apart from traditional agencies.
Breaking the Mold
Marketing agencies are everywhere, but too many rely on generic strategies that leave businesses feeling lost. Jacob Fleming refuses to let Enliven Collective Marketing be one of them.
“A lot of companies keep things vague,” he explains. “They throw a bunch of technical jargon into a proposal, and the client walks away not understanding what they’re paying for.”
At Enliven Collective Marketing, that’s not how things work. Jacob and his team take a hands-on, strategic approach, ensuring that marketing isn’t just another expense; it’s an investment in real, measurable growth.
Rather than relying on prepackaged strategies, they take the time to build real relationships with their clients. Every project starts with understanding why a business exists, its goals, and how marketing can help achieve them.
They also focus on brand personality development, ensuring each company’s unique identity shines through. “We don’t do cookie-cutter marketing,” Jacob says. “Our job is to create campaigns that represent the businesses we work with.”
Finally, clarity and transparency are at the heart of everything they do. Instead of overwhelming clients with marketing lingo, they break down the process in a way that makes sense. “Clients should know exactly what’s happening with their marketing,” Jacob says. “It’s their business, their brand; we just help amplify it.”
By taking this client-first approach, Enliven Collective Marketing has quickly become a go-to agency for businesses looking for a hands-on marketing partner rather than a distant, one-size-fits-all firm.
The Challenge of Growth
Like any entrepreneur, Jacob Fleming faced major challenges in the initial stages of growing his business. The first hurdle? Finding the right clients.
“At first, I wanted to help everyone,” Jacob admits. “But I had to learn how to focus on businesses that were truly ready for marketing support.” It wasn’t enough to offer great services—he needed to work with clients who understood the value of strategic marketing and were willing to invest in long-term growth.
Beyond finding the right fit, streamlining the onboarding process was another key challenge. Setting clear expectations, defining goals, and ensuring clients felt confident in the process were all crucial steps in building trust. “We needed to make the process seamless,” he says. “Clients should know exactly what they’re getting, how it works, and what kind of results they can expect.”
But even with the right clients and a smooth onboarding experience, one challenge remained: proving that the marketing strategies worked. “Business owners don’t just want marketing—they want growth,” Jacob says. “We had to prove that our strategies brought in real revenue.”
The turning point came when Enliven Collective Marketing built a portfolio of successful case studies. They used real numbers, before-and-after
results, and data-driven insights that clearly showed the impact of their work.
“That’s when things took off,” Jacob says. “Once we could show tangible success stories, getting new clients became much easier.”
Success Stories That Speak for Themselves
Jacob has helped countless businesses transform their online presence, but a few success stories stand out.
Among the many success stories, one that stands out involves a company specializing in customized golf cart seats. Their biggest challenge was visibility. They had an excellent product but not enough eyes on their business.
“We ran a Facebook ad campaign that was super targeted,” Jacob explains. “It got thousands of people to their website, and their sales skyrocketed.” By strategically placing their brand in front of the right audience, Enliven Collective Marketing turned online engagement into real revenue.
Another standout project was Jewel Insurance Agency. Their website failed to reflect the brand’s identity. Instead of a bold, professional aesthetic, their site featured generic beach and lake photos that had nothing to do with their name or mission.
“They needed a brand that looked and felt like them,” Jacob says. “We completely rebranded their website, incorporating jewel-themed visuals and messaging like ‘Policies as Strong as a Diamond’ to make their business feel powerful, premium, and unique.”
The impact was immediate. They saw higher website traffic, stronger brand recognition, and a business owner who finally felt represented online.
“This is what I love about marketing,” Jacob says. “It’s more than clicks and conversions, it’s about making businesses come to life in a way that excites both owners and customers.”
The Future of Enliven Collective Marketing
After explosive growth in 2024, Jacob is focused on the next phase of Enliven Collective Marketing.
Building a strong, like-minded team is a top priority. “I want to surround myself with people who are just as passionate about marketing as I am,” Jacob says. “A great team doesn’t just execute strategies, it brings fresh ideas, innovation, and energy into everything we do.”
Beyond growing his team, giving back is part of the plan. Jacob envisions Enliven Collective Marketing contributing a percentage of sales to environmental and community-focused causes. “We have the opportunity to create success for our clients and the world around us,” he says. “That’s something I want to be intentional about as we scale.”
On the business side, expanding services is key. Currently, Enliven Collective Marketing provides SEO, branding, paid ads, and social media management, but Jacob wants to take it a step further. “The goal is to become a full-service digital marketing agency,” he explains. “We want to offer every tool a business needs to grow online.”
No matter how big the company gets, the mission will stay the same: to help businesses thrive while maintaining a culture rooted in creativity, results, and impact.
“This business isn’t just about me,” Jacob says. “It’s about creating opportunities, helping other businesses grow, and making a difference.”
The Mindset of a Successful Entrepreneur
In business, Jacob Fleming believes success comes down to mindset and action. When asked what advice he’d give to aspiring entrepreneurs, he doesn’t hesitate.
“Go all in,” he says. “If you’re going to do something, don’t half-commit. Dive in and be the best in your industry.”
But passion alone isn’t enough. Knowing your market is essential. Jacob emphasizes the importance of making sure there’s a demand for what you offer and positioning yourself as the best choice for that audience.
He also believes that obsession fuels success. “Become an expert in your field. Learn everything you can. Stay ahead of trends. Constantly improve.”
At the same time, he warns against paralysis by overthinking. “Stop listening to doubts,” he says. “Start advertising yourself and letting people know what you do.”
His final piece of advice? Find what excites you and make it your thing.
“Passion and dedication sets great businesses apart,” Jacob says. “If you love what you do, you’ll never stop pushing forward.”
From working at national marketing firms to running a fast-growing agency, Jacob Fleming has taken bold risks that have paid off.
With a rapidly expanding client base, a growing team, and a vision to make Enliven Collective Marketing a powerhouse agency, Jacob is just getting started. For businesses looking for a marketing partner that truly listens and delivers results, Jacob and his team are ready to help.
Enliven Collective Marketing is built on strategy, transparency, and real growth—and it all starts with a conversation. To learn more or schedule a consultation, visit www.enlivencollectivemarketing.com.
Read the article about Gary Riggs here at Small Business Showcase Digital Magazine.