Welcome to
Marketing & Advertising
From social media strategies to ad campaigns, our articles offer practical tips to help you reach your target audience and achieve your business goals. Elevate your marketing efforts with our expert advice!
…
For many small business owners, advertising can feel overwhelming. Between managing day-to-day operations, helping customers, paying bills, and trying to grow, marketing often becomes something pushed to the bottom of the list. The good news is that advertising does not have to cost thousands of dollars to be effective. With the right strategy, even businesses […]
…
Why Throwbacks, Old-School Vibes, and “Remember When?” Moments Work Like MagicBy Small Business Showcase Digital Magazine If you’ve ever caught yourself smiling at the sight of a retro logo, humming along to a jingle you haven’t heard in 20 years, or saying, “Oh wow, I totally had one of those!”—congratulations. You’ve experienced one of the […]
…
How to Market a Niche or Controversial Product: Smart Strategies for Standing Out Without Stirring Trouble Every so often, a business owner reaches out with a question that hits right at the heart of real-world entrepreneurship. Recently, a viewer asked: “How do you market a product that’s niche—and maybe even a little controversial?” It’s a […]
…
Keeping Creativity Alive – Why Making Art Matters More Than Ever In a world that moves faster every day, where emails, deadlines, and endless to-do lists compete for our attention, it’s easy to let creativity slip quietly to the back burner. Many of us think of art as a luxury—something “extra” we’ll get to once […]
…
Social Media Tips for Time-Strapped Business Owners By Deb Ammerman | Small Business Showcase Digital Magazine Let’s face it—running a business is a full-time job (and then some). Between managing customers, handling operations, and trying to have a life, social media often falls to the bottom of the to-do list. But in today’s connected world, […]
…
The Power of Referrals – How to Get Them and Keep Them Coming By Small Business Showcase Digital Magazine If you’re a small business owner, entrepreneur, or service provider, you already know this truth: word of mouth is gold. Referrals are one of the most powerful — and cost-effective — ways to grow your business. […]
…
By Small Business Showcase Digital Magazine Staff In today’s fast-paced, scroll-and-go world, it’s easy to overlook one of the most effective and affordable marketing tools available: email marketing. Yep, that trusty old inbox is still one of the best places to build relationships, drive repeat business, and grow your bottom line. But if you’re a […]
…
Turning First-Time Buyers into Loyal Customers As a business owner, I understand the tremendous value of turning first-time buyers into loyal customers. Acquiring new customers is undoubtedly important, but it’s equally crucial to cultivate lasting relationships that result in repeat business. Through my own experiences, I have discovered some effective strategies that can help any […]
…
Ditch the Cubicle, Embrace the Freedom – A Beginner’s Guide to Freelance Marketing Gone are the days of the chained-to-your-desk, fluorescent-lit office grind. Today, the world of marketing is brimming with opportunity for the adventurous souls who crave flexible hours, unlimited coffee breaks, and the thrill of being their own boss. Welcome to the exciting realm […]
…
Freelancer Frenzy – Conquering Workload, Hitting Deadlines, and Avoiding Burnout Juggling multiple projects, chasing deadlines, and battling the ever-present email monster – freelancer life can be exhilarating, yes, but also utterly chaotic. Before you reach peak overwhelm and spontaneously combust, fret not! Let’s delve into some battle-tested strategies to keep your workload in check, deadlines […]
…
Enliven Collective Marketing: A Vision Brought to Life Jacob Fleming spent years crafting marketing campaigns for businesses nationwide, honing his expertise in SEO, social media, website design, and digital advertising. Despite working with top agencies, he couldn’t shake the feeling that something was missing. His full potential hadn’t been explored, and his ideas weren’t always […]
…
5 Print Design Tips to Keep Your Printer (and Sanity) Happy From your friends at: Designing for print isn’t just about making things look pretty—it’s about making sure your beautiful creation doesn’t turn into a pixelated, misaligned disaster once it leaves your screen. At Zipp Printing, we’ve seen it all, and trust us, a little […]
…
What does your Brand represent? When looking at your Brand, accountability may be the furthest from your mind, however, whether we realize it or not, our accountability can gain or lose us business, thus impacting our Brand. To whom are you accountable? Here are a few of my accountability partners: • Me! I must discipline […]
…
Mastering Facebook Marketing: What Every Business Owner & Entrepreneur Needs to Know… In today’s digital age, navigating the expansive world of social media is crucial for any business owner or entrepreneur aiming to thrive. Among the myriad platforms available, Facebook remains a heavyweight champion. With over 2.9 billion monthly active users, it’s a vast ocean […]
…
Riverbend Apparel and Promotions: A Family’s Journey Through Adversity to Success When Becky Mackowicz decided to take a leap of faith in October 2019 and purchase Riverbend Apparel and Promotions with her husband John, she had no idea what challenges lay ahead. As a branding company specializing in embroidery and screen printing on promotional items […]
…
Melissa Keusch: Taking Zipp Printing to New Heights For Melissa Keusch, becoming the majority owner of Zipp Printing in 2023 realized a dream she didn’t even know she had. Since its founding in 1987, Zipp Printing has been a staple in Mishawaka, known for its exceptional quality and personalized service. However, Melissa’s leadership has allowed […]
