Explore expert tips and strategies for building a strong business brand. Our articles offer practical insights to help you create a memorable and successful brand identity.
Mary Kay Ash: The Power of Pink and Perseverance By Deb Ammerman, Editor-in-Chief, Small Business Showcase Digital Magazine When people think of Mary Kay, the image that often comes to mind is one of elegance, confidence, and compassion — wrapped in a pink Cadillac and powered by an unstoppable belief in the potential of women. […]
Featured Read – Think & Grow Rich by Napoleon Hill If there’s one book every small business owner should have on their shelf, it’s Think & Grow Rich by Napoleon Hill. Even though it was first published back in 1937, its lessons are just as powerful today as they were nearly a century ago. Why? […]
Keeping Creativity Alive – Why Making Art Matters More Than Ever In a world that moves faster every day, where emails, deadlines, and endless to-do lists compete for our attention, it’s easy to let creativity slip quietly to the back burner. Many of us think of art as a luxury—something “extra” we’ll get to once […]
Traci Winston Williams – Building Business, Spreading Awareness, and Creating Community If there’s one word that describes Traci Winston Williams, it’s unstoppable. As the founder of Unique Boutique International LLC, BMWS Housing, and the president of H.O.T. Hear Our Tears, she has created businesses that not only serve her community but also amplify her mission […]
Wealth In Motion Consulting – Empowering Entrepreneurs, Building Community Sonya Smith is the force behind Wealth In Motion Consulting, a business that does far more than help entrepreneurs file paperwork or write a business plan. Her work reaches deep into the heart of economic development in the South Bend and Mishawaka communities by helping individuals […]
Embracing Harmony – A Guide to Navigating Workplace Conflict and Stress In the hustle and bustle of our professional lives, the undeniable truth is that conflict and stress often find their way into our workplace. As someone who has tread through these turbulent waters, I’ve come to realize that these challenges can either break us […]
Unleashing the Leader Within – Wisdom from the Greats In the grand scheme of history, leaders have always played a pivotal role in shaping the course of our world. These visionaries, thinkers, and doers have left behind a treasure trove of wisdom that continues to inspire and guide us in our own leadership journeys. As […]
Tradeshow Booth Advice from Zipp Printing It’s Tradeshow Season! That magical time when booths pop up like spring flowers, swag flies through the air, and networking happens over tiny cups of coffee. Let’s be honest—trade shows can be awesome… or awkward. If your booth looks like a nap trap and your team is counting ceiling […]
Use It or Lose It: Finding Your Voice in Business By Mike Ronchetti Five simple words that contain a universal truth: “Use it or lose it.” This principle especially applies to your voice as a local business owner, team leader, or influencer in Michiana’s business community. In today’s workplace, we have a greater responsibility than […]
The Art of Business Branding: A Designer’s Perspective As a graphic designer with over 30 years of experience, I’ve had the privilege of working with a wide range of businesses, from startups to established corporations. Throughout my career, I’ve come to understand the profound impact that effective business branding can have. In this article, I’d […]
Mastering Your Business – What gives you an almost unfair advantage… Face it, today’s business owners have more resources than ever to model, launch, create profits, scale, and create a legacy for decades. So why do small business closures rates continue to grow? I look to an Indiana Jones movie line “choose wisely” as […]
The Secret Sauce of Success: Embracing Company Culture in Small Business Hey fellow small business rockstars! Today, let’s talk about something more critical than morning coffee and Wi-Fi – company culture. Now, I know what you’re thinking, “Culture, schmulture, I’m just here to keep the lights on.” But trust me, my entrepreneurial amigos, the secret […]
Mastering Your Business: Supercharge Your Team’s Common Vision The rags to riches stories of a Michiana business achieving high success are still too rare. What is the missing factor? Focused common vision. What makes the difference in small businesses that struggle ramping up after their initial startup and those that reach 2-, 3- or 10-times […]
Mastering Your Business – 7 Ways to Increase Influence with Colleagues, Prospects, and Clients. Outstanding small business leaders and successful sales team members draw a roadmap that guides themselves and their target audience closer efficiently and effectively. We have all met a person who can make anyone comfortable, engaged and trusting. What superpower gives you […]
5 Print Design Tips to Keep Your Printer (and Sanity) Happy From your friends at: Designing for print isn’t just about making things look pretty—it’s about making sure your beautiful creation doesn’t turn into a pixelated, misaligned disaster once it leaves your screen. At Zipp Printing, we’ve seen it all, and trust us, a little […]
What does your Brand represent? When looking at your Brand, accountability may be the furthest from your mind, however, whether we realize it or not, our accountability can gain or lose us business, thus impacting our Brand. To whom are you accountable? Here are a few of my accountability partners: • Me! I must discipline […]
Alejandro Saucedo’s Success Through Grit and Grace Q: Alejandro, could you share what inspired you to start Indiana’s Elite Cleaning? A: I’m a third-generation professional cleaner, and my greatest inspiration has been my grandparents. They were originally migrant field workers, but they were offered the opportunity to leave the harsh conditions of that world through […]
“10X IS Easier Than 2X” Dan Sullivan and Dr. Benjamin Hardy” Book Report Written by Mike Ronchetti Congratulations. You are a rare person. By reading this book review you already exhibit one of the foundational elements of this book – you are looking for more and want to change. Sullivan and Hardy, two highly regarded […]
Riverbend Apparel and Promotions: A Family’s Journey Through Adversity to Success When Becky Mackowicz decided to take a leap of faith in October 2019 and purchase Riverbend Apparel and Promotions with her husband John, she had no idea what challenges lay ahead. As a branding company specializing in embroidery and screen printing on promotional items […]
Dr. Lisa Meyers Brings Holistic Care to Active Health and Wellness Center In a world where health often takes a backseat to busy schedules, Dr. Lisa Meyers is on a mission to bring wellness to the forefront. For her, chiropractic care is a way to restore balance, promote wellness, and empower patients to take charge […]
Explore expert tips and strategies for building a strong business brand. Our articles offer practical insights to help you create a memorable and successful brand identity.
Mary Kay Ash: The Power of Pink and Perseverance By Deb Ammerman, Editor-in-Chief, Small Business Showcase Digital Magazine When people think of Mary Kay, the image that often comes to mind is one of elegance, confidence, and compassion — wrapped in a pink Cadillac and powered by an unstoppable belief in the potential of women. […]
Featured Read – Think & Grow Rich by Napoleon Hill If there’s one book every small business owner should have on their shelf, it’s Think & Grow Rich by Napoleon Hill. Even though it was first published back in 1937, its lessons are just as powerful today as they were nearly a century ago. Why? […]
Keeping Creativity Alive – Why Making Art Matters More Than Ever In a world that moves faster every day, where emails, deadlines, and endless to-do lists compete for our attention, it’s easy to let creativity slip quietly to the back burner. Many of us think of art as a luxury—something “extra” we’ll get to once […]
Traci Winston Williams – Building Business, Spreading Awareness, and Creating Community If there’s one word that describes Traci Winston Williams, it’s unstoppable. As the founder of Unique Boutique International LLC, BMWS Housing, and the president of H.O.T. Hear Our Tears, she has created businesses that not only serve her community but also amplify her mission […]
Wealth In Motion Consulting – Empowering Entrepreneurs, Building Community Sonya Smith is the force behind Wealth In Motion Consulting, a business that does far more than help entrepreneurs file paperwork or write a business plan. Her work reaches deep into the heart of economic development in the South Bend and Mishawaka communities by helping individuals […]
Embracing Harmony – A Guide to Navigating Workplace Conflict and Stress In the hustle and bustle of our professional lives, the undeniable truth is that conflict and stress often find their way into our workplace. As someone who has tread through these turbulent waters, I’ve come to realize that these challenges can either break us […]
Unleashing the Leader Within – Wisdom from the Greats In the grand scheme of history, leaders have always played a pivotal role in shaping the course of our world. These visionaries, thinkers, and doers have left behind a treasure trove of wisdom that continues to inspire and guide us in our own leadership journeys. As […]
Tradeshow Booth Advice from Zipp Printing It’s Tradeshow Season! That magical time when booths pop up like spring flowers, swag flies through the air, and networking happens over tiny cups of coffee. Let’s be honest—trade shows can be awesome… or awkward. If your booth looks like a nap trap and your team is counting ceiling […]
Use It or Lose It: Finding Your Voice in Business By Mike Ronchetti Five simple words that contain a universal truth: “Use it or lose it.” This principle especially applies to your voice as a local business owner, team leader, or influencer in Michiana’s business community. In today’s workplace, we have a greater responsibility than […]
The Art of Business Branding: A Designer’s Perspective As a graphic designer with over 30 years of experience, I’ve had the privilege of working with a wide range of businesses, from startups to established corporations. Throughout my career, I’ve come to understand the profound impact that effective business branding can have. In this article, I’d […]
Mastering Your Business – What gives you an almost unfair advantage… Face it, today’s business owners have more resources than ever to model, launch, create profits, scale, and create a legacy for decades. So why do small business closures rates continue to grow? I look to an Indiana Jones movie line “choose wisely” as […]
The Secret Sauce of Success: Embracing Company Culture in Small Business Hey fellow small business rockstars! Today, let’s talk about something more critical than morning coffee and Wi-Fi – company culture. Now, I know what you’re thinking, “Culture, schmulture, I’m just here to keep the lights on.” But trust me, my entrepreneurial amigos, the secret […]
Mastering Your Business: Supercharge Your Team’s Common Vision The rags to riches stories of a Michiana business achieving high success are still too rare. What is the missing factor? Focused common vision. What makes the difference in small businesses that struggle ramping up after their initial startup and those that reach 2-, 3- or 10-times […]
Mastering Your Business – 7 Ways to Increase Influence with Colleagues, Prospects, and Clients. Outstanding small business leaders and successful sales team members draw a roadmap that guides themselves and their target audience closer efficiently and effectively. We have all met a person who can make anyone comfortable, engaged and trusting. What superpower gives you […]
5 Print Design Tips to Keep Your Printer (and Sanity) Happy From your friends at: Designing for print isn’t just about making things look pretty—it’s about making sure your beautiful creation doesn’t turn into a pixelated, misaligned disaster once it leaves your screen. At Zipp Printing, we’ve seen it all, and trust us, a little […]
What does your Brand represent? When looking at your Brand, accountability may be the furthest from your mind, however, whether we realize it or not, our accountability can gain or lose us business, thus impacting our Brand. To whom are you accountable? Here are a few of my accountability partners: • Me! I must discipline […]
Alejandro Saucedo’s Success Through Grit and Grace Q: Alejandro, could you share what inspired you to start Indiana’s Elite Cleaning? A: I’m a third-generation professional cleaner, and my greatest inspiration has been my grandparents. They were originally migrant field workers, but they were offered the opportunity to leave the harsh conditions of that world through […]
“10X IS Easier Than 2X” Dan Sullivan and Dr. Benjamin Hardy” Book Report Written by Mike Ronchetti Congratulations. You are a rare person. By reading this book review you already exhibit one of the foundational elements of this book – you are looking for more and want to change. Sullivan and Hardy, two highly regarded […]
Riverbend Apparel and Promotions: A Family’s Journey Through Adversity to Success When Becky Mackowicz decided to take a leap of faith in October 2019 and purchase Riverbend Apparel and Promotions with her husband John, she had no idea what challenges lay ahead. As a branding company specializing in embroidery and screen printing on promotional items […]
Dr. Lisa Meyers Brings Holistic Care to Active Health and Wellness Center In a world where health often takes a backseat to busy schedules, Dr. Lisa Meyers is on a mission to bring wellness to the forefront. For her, chiropractic care is a way to restore balance, promote wellness, and empower patients to take charge […]
