Like many entrepreneurs, Ched has faced his share of obstacles. Finding skilled contractors was the first hurdle, as the flooring industry requires a high level of craftsmanship and attention to detail. Even after assembling a talented team, managing schedules and maintaining consistent quality across projects remained challenging. “In the beginning, I wore every hat,” he recalls. “I was the salesperson, project manager, delivery driver, and even the marketing department.” Ensuring that every job met his high standards took time, effort, and a commitment to continuous improvement.

   Hiring an office manager helped alleviate some of the workload, but it also introduced new challenges, such as training the manager in industry-specific processes. “It was difficult to find someone to do everything needed in the office while I took on the sales portion,” Ched explains. Over time, Ched discovered that scaling the business required a shift in strategy—namely, hiring a dedicated salesperson to take over the role he had been managing himself. This adjustment allowed him to focus on building relationships with referral partners such as builders and property managers, expanding his network, and growing the business.